Client Sample

 Playground Patrol

A new business requires items that establish them as an expert in their field like a strong brand, website, and brand collateral. Playground Patrol’s owner Keith Lively had 21 years of experience but needed these elements as he started his own business in the playground safety industry.

The first deliverable included three design concepts with the third including green giraffe. This detail symbolized protection through color and animal choice. This unexpected design direction allowed the brand to embrace a brand color and also expand into unique patterns, icon suite, and custom tagline copy. The target market shaped the tone since the brand needed to be kid-friendly and approachable but transparent and professional to encourage developers, property managers, military bases, etc to feel comfortable booking services. The custom Squarespace site included curated brand photography and design details allowing Playground Patrol to stand out as the premier standard of care in playground safety.